Rho Cosmetics – Page 2

Seattle Magazine Feature

Bellevue-based Skin Care Brand Balances Organic and Synthetic Ingredients

This article appears in print in the Seattle Magazine November 2019 issue.

See original post by Andrew Hoge , Seattle Magazine

Rachel Ho is on a mission to put the science back into skin care. The chemist and product designer, who previously developed products for brands sold by national retailers, including Sephora and Target, recently launched Bellevue-based Rho Cosmetics to focus on creating effective products that strike a balance of organic and synthetic ingredients.

The organic skincare industry, Ho says, is fraught with brands that promote organic and green skin care as safer, more effective and properly regulated, which she says is not always the case. “I noticed brands promoting negligible ingredients as ‘key ingredients’ and glorifying five to 10 active ingredients that make up less than 0.5% of the product’s overall formulation,” says Ho. A fundamental pillar of her brand is transparency; she explains the function of every ingredient in each of her products through image-driven listings on her company’s website.

Rho Cosmetics launched in June with two products: the Hydra Boost Repair + Balance Serum ($78/1 fluid ounce), created with active ingredients chosen for their ability to help maintain a youthful complexion; and the Hydra Boost Repair + Balance Cream ($48/1.5 fluid ounces), which hydrates and infuses the skin with nourishing, science-backed ingredients.

Glowing Skin Begins With Better Beauty Choices

Skincare should never be a mystery. At Rho Cosmetics, we believe there’s a purpose behind every hand selected ingredient, and we’re here to share its story. Our conscientious approach of ingredient selection not only focuses on key ingredients but all ingredients and why they play a vital role in your skin’s health.

Our Inspiration

Skincare is an intimate process. Being a conscious consumer myself, I found it difficult to decipher ingredients on the back of products. I was often left with the thought of what’s exactly being used on my skin. Most of us have a busy work-life schedule and don’t necessarily have the time to put in the research for every ingredient. Even in the event that we do, limited information is available and is often times fueled by misinformation and myths.

After several years of working in the beauty industry, I thought it was time to step in and break the on-going cycle of misinformation surrounding skincare. The creation of Rho Cosmetics is to inspire better beauty choices. Not only do we create high performance skincare products; we hope to inspire consumer education in a friendly and easy to consume manner. Skincare science should be accessible to all and it begins with an honest, open conversation with an engaged community.